Marketing & Inserts

Marketing & Inserts

Your targeted messaging for both print and eStatements is made easy with our web-based marketing wizard. This tool will assist your staff with the creation and automation of your onsert bill messages and inserts. You can easily create your message once and send out both electronic and print by targeting specific groups with the appropriate message at the appropriate time. The system includes the ability to make direct document modifications online, add attachments as inserts/onserts to campaigns and schedule your campaigns to run for certain periods of time based on your business rules.

Engage, motivate and inspire your customers. Studies show that having a statement design that is easy to follow and understand will lead to increased customer satisfaction, and customer loyalty, along with faster payment times. We follow industry best practices for creating compelling statements that are specific to the industries we serve. Global best practices we follow include use of the same font, including a little color and space on the statement. Having just these simple items in place goes a long way to maximizing readability.

In addition, a properly formatted statement will lead to less waste during the production process. Often unnecessary data will spill onto additional pages in the document set. Our designers and programmers will provide layout options to properly rearrange data so to maximize the space on each page.

The need to convey additional marketing information is commonplace and easy to include with your outgoing statement or eStatement. The first step in the process is to group your customers by demographics. For example, your marketing communications will be interpreted differently by younger and older people groups. It is important to tailor each message accordingly for maximum impact.

Our statement designs will maximize your ability to use onserts which are printed directly on the statement during the production run. Alternatively, onserts can be included with eStatements as well and can be served as a banner ad or video shown above the eStatement, or as a hyperlink embedded in the eStatement.

In addition to onserts, we can print additional 1/3 page, ½ page or full-page, full color inserts that can be customized on the fly according to the recipient. These inserts can also be included with your eStatements.

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