Understanding the Digital Fatigue Phenomenon
Your audiences are tired. According to a 2025 Harris Poll survey, 81% of Gen Z adults and 78% of millennials wish they could disconnect from digital devices more easily. The Two Sides Trend Tracker 2025 confirms this growing sentiment: 54% of U.S. consumers believe they spend too much time on electronic devices.
What USPS’s New Postmark Rule Means for Your Business Mail
Effective December 24, 2025: A Postmark occurs when mail is processed, not dropped off. If you’re confused—or concerned—about the new USPS postmark rules, you’re not alone.
Direct Mail Campaign Tips and Best Practices – Design and Content Creation
Good direct mail campaign design isn’t just pretty—it’s purposeful. Your layout should create a visual path that naturally leads recipients from headline to offer to call-to-action.
Here are some tips and best practices on how to create an effective direct mail design that achieves your marketing objectives.
Breaking Down Direct Mail Costs: What to Expect for Marketing Campaigns with Physical Mail
While the digital space overwhelms the consumer with ads, direct mail marketing offers something increasingly rare: a few moments of undivided attention. The tangible nature of direct mail creates a physical connection that digital channels simply can’t replicate.
Breaking Down Direct Mail Costs: High-Volume, Personalized Mail Printing
If you’re managing high-volume mailings for a municipality, utility, healthcare organization, or nonprofit, you already know that direct mail isn’t just marketing—it’s a critical operational function. When invoices, statements, notices, and donor communications don’t arrive accurately and on time, your company feels the impact.
Design Direct Mail Pieces for Success
Direct mail remains a powerful communication and marketing tool when done right. However, each direct mail format brings unique traits, design considerations, and mailing requirements.