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A Campaign Manager’s Guide to 2026 Political Mailings
It’s 2026. And it’s set to be the midterm to beat all spending records, with down-ballot spending alone breaking records.
This guide is for campaign managers navigating that early window of decisions. And how the right print partner can help guide every step, from design and format choices and printing to political mailings strategy and on-time delivery.
How to Send a Print-Ready File: A Plain-language Guide for Anyone Who Isn’t a Print Expert
Sending a print ready file to a printer doesn't need to be complicated. Follow these steps and your job will arrive ready to print — no back-and-forth, no delays, no surprises.
Postal Rates Are Rising. Your Mailing Costs Don’t Have To.
Direct mail continues to deliver high ROI — averaging a 112% return — outperforming email, paid search, social media, and digital display, despite postal rate increases. In this article, we discuss how to navigate the new pricing structure using proven strategies to reduce direct mail costs.
Catalogs and Booklets Are In Demand!
In a world of scrolling feeds, pop-up ads, and content that vanishes from the mind in seconds, something interesting is happening -- print is making a powerful comeback.
The Power of Utility Bill Inserts: The Envelope Your Customer Always Opens
For water utilities, Consumer Confidence Reports (CCR) are more than a regulatory requirement—they’re an opportunity to build trust. Statement inserts provide a cost-effective way to distribute water quality information directly to customers.
Print Costs Start Before the Press: Understanding the Necessity of Print Ready Files
When you send your “print ready files” to your print and mail partner either via upload or email, it is routed to the prepress department for preflight. This is the first-place files are reviewed to confirm they conform to software standards and will translate as expected before production can begin.