Understanding Digital Fatigue: The Power of Physical Connection
That sentence probably made you do a double-take. But here’s what the data shows: while email open rates crater and social media algorithms throttle organic reach, physical connection though mail is experiencing a renaissance. Digital fatigue isn’t a passing trend—it’s a structural shift in how consumers engage with brands.
Direct Mail Shines – The Digital Fatigue Phenomenon
At Metro Presort, we help businesses understand why their direct mail marketing campaigns consistently outperform email marketing and other digital alternatives. The answer lies in the unique advantages of physical mail that screens simply cannot replicate.
Understanding the Digital Fatigue Phenomenon
Your audiences are tired. According to a 2025 Harris Poll survey, 81% of Gen Z adults and 78% of millennials wish they could disconnect from digital devices more easily. The Two Sides Trend Tracker 2025 confirms this growing sentiment: 54% of U.S. consumers believe they spend too much time on electronic devices.