Designing Effective an Utility Bill Part 2: Typography, Data Visualization & Other Essential Elements
In Part 2 of our utility bill design series, we’ll show you how the right fonts, data visualizations, and other essential elements reduce customer service calls while speeding up payment rates.
Designing (Or Redesigning) Effective Utility Bills: How Smart Design Improves Payment Rates
Your utility bill isn’t just a piece of mail—yet many utilities still send bills that lack clarity, or don’t include critical information which frustrates customers and delays payments. The good news? Applying basic design principles can transform your bill from overwhelming to effortless to understand.
Tabbing for Self-Mailers: Getting It Right Matters
Tabbing is the process of applying small adhesive seals—called tabs or wafer seals—to secure the open edges of unenveloped mail pieces so they don’t open as they move through postal processing equipment.
Direct Mail Campaign Tips and Best Practices – Design and Content Creation
Good direct mail campaign design isn’t just pretty—it’s purposeful. Your layout should create a visual path that naturally leads recipients from headline to offer to call-to-action.
Here are some tips and best practices on how to create an effective direct mail design that achieves your marketing objectives.
Breaking Down Direct Mail Costs: What to Expect for Marketing Campaigns with Physical Mail
While the digital space overwhelms the consumer with ads, direct mail marketing offers something increasingly rare: a few moments of undivided attention. The tangible nature of direct mail creates a physical connection that digital channels simply can’t replicate.
Breaking Down Direct Mail Costs: High-Volume, Personalized Mail Printing
If you’re managing high-volume mailings for a municipality, utility, healthcare organization, or nonprofit, you already know that direct mail isn’t just marketing—it’s a critical operational function. When invoices, statements, notices, and donor communications don’t arrive accurately and on time, your company feels the impact.