Why Your Mailing List Is the Key to Direct Mail Success
Direct mail can be a powerful acquisition channel. According to Lob’s 2025 consumer research, 44% of consumers say receiving direct mail from an unfamiliar brand makes them more likely to try that brand for the first time. The research also shows an overwhelming 72% discard irrelevant mail. Yet 52% are more likely to engage when mail feels tailored to them, and 67% say a personalized element has prompted them to take action.