Return Mail and Why FIM Matter
A “FIM mark” (Facing Identification Mark) in mailing is a series of vertical bars printed on the upper right of an envelope used by automated postal equipment to orient mail for processing and identify specific mail types, such as business reply mail.
Design Direct Mail Pieces for Success
Direct mail remains a powerful communication and marketing tool when done right. However, each direct mail format brings unique traits, design considerations, and mailing requirements.